Some of you may heard of the term White Hat & Black hat. Both are actually techniques used by SEO specialist in order to obtain higher ranking in search engine.
What Is Black Hat & White Hat ?
Black Hat SEO is a fast way to gain ranking but higher chances to get penalized or even banned by Google if discovered.
White Hat SEO is technique used by SEO experts to build ranking slowly in a so-called “legal-way” which may take longer time to get ranked in search engine but legit in Google’s eyes.
There are many techniques used by SEO specialist to obtain ranking in search engine result such as link building, link exchange, press release submission, and many more.
Questions
- Which one is considered as Black Hat SEO and which one is White Hat SEO ?
- Which one is the most effective in gaining rank ?
Below is the chart to let you understand better.
Keyword Stuffing : Placing many keywords on your websites and nothing else which will get you penalized eventually. Invisible Text : Placing keywords or links using white colour text on white background and hoping of attracting search engine spiders to detect without being seen by user.
Black Hat technique to avoid totally are :